About
About Me
Fashion designer and entrepreneur based in Dubai, founder of Parmi Signature — a personal brand built on hand-painted textile techniques that merge fine art with wearable design.
Profile
Fashion designer and entrepreneur pursuing a Bachelor's in Fashion Business at Dubai Fashion Institute (FAD), with hands-on experience across design, trend forecasting and brand management. Founder of Parmi, a personal fashion brand built on hand-painted textile techniques that merge fine art with wearable design.
A multidisciplinary background spanning model management, fabric sourcing, media coordination and backstage/PR operations for fashion shows — moving fluidly between creative and operational roles, where art, strategy and entrepreneurship intersect.
Dubai, United Arab Emirates · parmisignature@gmail.com · @parmisignature
Experience
| Years | Role | Where |
|---|---|---|
| 2026 | Founder & Designer | ParmiFounded and designed a personal fashion brand centered on hand-painted textile art, treating each garment as a canvas. Created hand-painted pieces and customized, premium collections merging fine art with wearable design. |
| Feb 2026 · 3 days | Head of PR – VIP & Celebrity Relations | John Richmond, Dubai Fashion WeekLed PR operations for the runway show, managing VIP and celebrity guest relations, plus guest logistics and hospitality for high-profile attendees. |
| 2026 · 4 months | Events, Media & Social Media Manager | Chic and HollandManaged and executed the brand's first-ever event in Dubai and its first Ramadan collection pop-up in Abu Dhabi, from concept to execution. Sourced media contacts and influencer partnerships, and handled full social media management. |
| Sep 2025 · 1 day | Backstage & PR Intern | Chic and Holland, Dubai Fashion WeekServed as personal stylist to celebrity guests LJ (Dubai Bling) and actress Chitrangda Singh, supported backstage operations and PR during the event. |
| Sep 2025 | Brand Ambassador | Benang Jarum, Dubai Fashion WeekRepresented Benang Jarum as brand ambassador during Dubai Fashion Week. |
| 8 months | Designer & Marketing Executive | Areej RimawiDesigned the Fall/Winter 2025 collection and led marketing strategy and social media management for the brand. |
| 2026 · 4 days | Backstage Show Manager & Head Stylist | Ilai SaraiManaged backstage show operations, led model styling, and controlled and organized stock for the show. |
| — | Brand Collaboration as Influencer | American Rag CiePartnered with American Rag Cie as an influencer, promoting the brand to a fashion-focused audience. |
| — | Brand Collaboration as Influencer | 488 (French brand)Partnered with 488, a French brand, as an influencer, promoting the brand to a fashion-focused audience. |
| 2024 | Catwalk Model | Fashion Factor Show – AdidasWalked the runway showcasing Adidas's new collection. |
Education
| Years | Programme | Institution |
|---|---|---|
| 2024 — 2027 | Bachelor's Degree, Fashion Business & Entrepreneurship | Dubai Fashion Institute (FAD)Dubai, UAE — Expected graduation 2027. |
| 2025 | Certificate in Fashion Design (4-Month Program) | Dubai Fashion Institute (FAD)Dubai, UAE — Intensive training in fashion design practice and process. |
| 2024 | High School Diploma | GEMS World AcademyDubai, UAE — Graduated 2024. |
Design & Art
Hand-painting on textiles, garment design, trend forecasting, oil / acrylic / pastel and mixed-media painting on canvas, 3D sculpture making
Business
Retail buying, merchandising, brand strategy
Operational
Model management, fabric sourcing, backstage coordination, PR management for fashion shows
Software
Adobe Illustrator, Adobe Photoshop, Microsoft Excel
Languages
- EnglishFluent
- Persian / FarsiFluent
- FrenchBasic
Awards & Recognition
- Featured in Gulf Heritage magazine as 'The Girl Who Turned Dreams Into Dubai Fashion Reality'
- Featured in a UAE Stories article as a young, successful face in the UAE fashion industry
- Best Player Award, Volleyball Team — Dubai Fashion Institute (FAD)